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Dwight Macdonald observed, in the title of his article about McLuhan in Stearn’s McLuhan: Hot & Cool (1967), that McLuhan has looted all tradition, from cave portray to Mad journal, for fragments to shore up against the spoil of his system” (p. 204). Typical of McLuhan’s critics, Macdonald is keenly conscious of McLuhan’s encyclopedic conversance with the myriad particulars of historical past—for a way else would McLuhan know where to loot”—but Macdonald makes an attempt to twist this benefit into some sort of flaw. Media Ecology was inspired by merely the advantage.
Greater than 100 years after the invention of the steam engine, the Industrial Revolution had ultimately discovered its philosophy and its philosopher. Taylor’s tight industrial choreography—his system,” as he appreciated to call it—was embraced by producers throughout the country and, in time, around the world. In search of most pace, maximum effectivity, and maximum output, manufacturing unit house owners used time-and-motion research to organize their work and configure the jobs of their employees.
By the same token, warning is required in determining the character of the knowledge that is transmitted in order not to cause pointless cultural harm domestically or internationally. Moreover, as the level of complexity rises, it’s becoming apparent that the way forward for intercultural communication rests on our willingness to study from each other no matter our origin, creed, race, gender, class or orientation.
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