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However maybe the reluctance on the a part of others to take such matter seriously is tied to their reluctance to recognize and admit that technologies, and even powerful, hybrid mixtures of applied sciences, are essentially extensions and expressions of our deepest humanity which stays handcuffed by the ‘zines’ and ‘memes’ which are dictated to by the technique of the gizmos and their methods of dissemination these is a manner that’s held hostage, that is, what this media zeitgeist is all about, and its subduction of culture, within the course of. I additional focus on under, the Cultural aspects of Electronic Media Zeitgeist.

Writing has enabled us to identify the orality that was antecedent to it and to see how radically it dif- fers from that orality. Writing has the power to liberate us an increasing number of from the chirographic bias and confusion it creates, although full liberation stays inconceivable. For all states of the phrase- oral, chirographic, typographic, electronic-impose their very own confusions, whcih cannot be radically eradicated butonly managed by reflection.

But this now” is an elusive aim that we will never fairly reach. And the dissonance between our digital selves and our analog bodies has thrown us into a new state of anxiety: current shock. Rushkoff weaves collectively seemingly disparate occasions and traits right into a rich, nuanced portrait of how life in the everlasting present has affected our biology, habits, politics, and tradition.

Indeed, the examine of media and their effects now appears intrinsically historic primarily due to McLuhan (and his mentor Innis), and the furthering of that approach in Media Ecology. Even earlier than the Internet, again within the nineteen seventies, most graduate packages that studied communications and … Read the rest