Email has become a venue for advertising your products and because of this people are looking for the right kind of email marketing tools and a good marketing agency, like Bravr for example, to implement the tools and an email marketing plan. There are many out there, but some of them are easier to use and understand than others. Some will also be so complex, and do more things than you really need. Please be aware that the more features do not always mean a better program.
First of all, you are going to need some sort of list tool. Something that will keep track of the lists you build and mail out too. This does not have to be super fancy, but you might want it to be able to keep track of more than one list depending on your campaigns. You will also need a bulk mailing. Not every email account will let you send out hundreds of emails at the same time. There are a few out there so do some looking.
Those were your basic email marketing tools. This is assuming that you already have a website set up and ready for traffic. Now we need to consider a couple of different things that should be tools, but often are not thought of as such. You need an opt-in or a squeeze page. Yes, you can buy email lists, but eventually you are going to want your own list. This will save on finances, but it will also bring people back to your site. An opt-in page is that little page you see pop up where you need to enter in your email address if you want more information. These are not hard to put into place, and though it might take some time to get a long list, it is well worth the effort.
Next, you are going to want to set up an auto responder account and have auto responders ready for the visitors of your site. Think of this as a thank you for taking the time to look, and remind them what was on your site as well. You might not think of this as a big deal, but it can actually get you quite a bit of return traffic to your site.
The next important piece for your email marketing tools is your sales page. These are written very differently than just articles and need to include more information about the product. You want to give them the information is a way that makes them curious to find out more, or convince them to buy the product and thus return to your site for it. Sales pages are not always easy to do.
Now let’s cover the most important of the email marketing tools; information. You can get all the training on sales pages and squeeze pages, as well as tutorials for setting up accounts and how to work your lists. You can also get many of the other tools you …